Have you ever been looking around your house for one thing but found something much more interesting in the process? This most likely happens because you're looking at every item individually and determining one-by-one whether it's the item you're looking for. It's because you're looking at every item that allows for something more interesting can grab your attention.
Having a Business Room for your startup, where the walls have your Business Model Canvas, customer interviews, product ideas, market ideas, sales ideas, investor information, contacts, and many other business related items, you can give your startup the same opportunity to discover otherwise forgotten information. For example, say you're looking for the interview with a customer who had a new feature suggestion. In your Business Room your customer interviews are tacked to one wall, dozens of them. While looking for the customer interview of interest you'll probably be quickly looking at all the other customer interviews until you find the right one. Now if you had these all on the computer you would probably just search under the folder "\Startup\My Business\Customer Interviews\" for the particular feature. The computer might find the particular item faster but it also denies you the opportunity to discover a different customer's suggestion for an even better feature that you've forgotten.
When your business is in its infancy you can't possibly keep everything in your mind ready for immediate recall, especially if the link between items is tenuous at best. By having a Business Room you can see the status of your business by simply glancing at the walls. The Business Room gives the startup team a greater opportunity the find nuggets of precious information that may have been forgotten.
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